What is PR?

Public Relations, or PR, is an industry dedicated to helping businesses communicate to expand. PR consultants help their clients reach new audiences, spread their message across the internet through accredited media sources, and establish a defining brand. The more connections created, the more power that company has to engage with their audience in lucrative ways.

Why is media coverage and publicity so important? “Any company can write its own pitches in a blog or social media. To establish true public credibility to consumers and potential stakeholders, a company should have out-of-house articles that have deemed it necessary enough to publish in an article. These articles sprinkled around the internet increase SEO, public eye, brand awareness, and help reach the people that can make a real difference to an organization.” -Christine Crum, founder

More than 20,000 PR firms operate across America, with a total of $14 billion in revenue in 2023. PR is an essential part of any organization’s business strategy. While publicity is certainly a priority, PR also establishes creative solutions to communicate outside the media to help an organization achieve its goals.

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