Strong Media Content

Marketing has the ability to make or break a brand. The key is intentionality. Well thought out and executed marketing strategies launched at the right time can grow a business and extend a brand’s reach. But none of this can be done without strong content.

Content can be visual, audio or read. Blogs can be one of the easier ways to engage with consumers and increase your brand’s SEO. With a blog, you can also offer a partnership with a fellow blogger to write about one another’s products and increase both brands’ reach online.

Audio content can be extremely helpful in the form of podcasts, audio books, or interviews. Depending on your company’s goals, it’s important to gather quotes, updated information, and partner with guests. That way your content can be used again in writing if you ever need it.

Visual content is the most important. Strong photography and video of your brand will be the first thing people see and the strongest thing they’ll remember. Without high quality visuals of your products or services it will be very difficult to establish social media or even a strong website.

The main struggle with content is having a constant source. You don’t want to launch your media campaign and run out of content after two weeks. Then your buzz will die down and it will all have been for nothing. Make sure to establish content sources that can last at least 6 months before launching any campaign.